In a new series of posts we will be discussing various
ways to improve your peerwith.expert page. Post #1: optimize
your peerwith.expert weblink.
Today, post #2: pick your keywords and subject areas carefully.
Keywords and subject
areas are an important search parameter for visitors on peerwith.expert. The search box on the homepage, has
“suggestion” functionality for both, which means if the visitor starts typing,
the system will suggest keywords and subjects. And when picked, e.g. http://peerwith.expert/experts/keyword/anthropology, the system lists only experts with that specific
subject area/keyword in their profile.
Hence, to ensure your
profile page can be found on peerwith.expert, make sure you link your profile
to relevant keywords and subjects. You can do that via the “Profile” tab, once
logged in on peerwith.com.
In the professional
information section, you can add both subject areas and keywords. To add a
subject area, just click in the field and pick a subject from the subject
hierarchy. These subject areas will automatically be listed on your expert
page. For keywords, it is slightly different. Click the “add a keyword” and
start typing. The system will suggest existing keywords. We recommend to pick
existing keywords, rather than adding new ones. We aim to consolidate keywords
into a Peerwith “taxonomy” in the near future, in which process we will also
clean up the current collection of keywords.
Please note that
partners like Brill and Emerald, who also work with the Peerwith platform to
offer services to their authors, e.g. via https://authorservices.brill.com/, have their own subject hierarchy. On the
“Partners” tab, once you offer your services through partners like Brill and/or
Emerald, you can also add partner-specific subject areas. Partner subject areas
will be merged with your generic Peerwith subject areas and both will be shown
in your profile. Now, go back to the “Profile” tab and watch the “Offer your
This is where you may
organize your subject areas by simply dragging and dropping to change the order.
Please give it a go and try how it works. Note that you can pick one subject area
to be your primary subject. Click your most important subject area and it will
highlight. You will notice that this subject area features quite prominently on
your expert page.
Picking the primary
subject is especially important, because it plays a role in the expert
selection on peerwith.com and our partner sites. We suggest you pick one subject
area as your primary, that best describes you as an expert. Last tip: do not
add as many keywords and subjects as possible, just pick the important ones
that best match your profile and expertise. Our clients prefer specialized
experts, not generic editors who claim to be experts in all areas.
Coming up next: the importance of a good “about me” text and personal statement.