Description: Marketing Director Peerwith
a one year old online marketplace for
the researcher community. Experts in services like (language) editing,
translations, data analysis and funding proposal support offer their services
to authors and other scientists to improve their work via direct interaction. By
connecting academics with experts in their discipline, Peerwith aims to be the
leading platform in the author services market where human interaction is of
growing number of publishing partners and institutional agreements, Peerwith
offers it peer to peer platform to encourage authors to request customized
proposals from experts within their community.
Peerwith management team is based in Amsterdam, The Netherlands.
As Director of Marketing you will ensure
the unique Peerwith proposition is endorsed within the STM community. This
position is based in London, UK.
Peerwith brand, evangelise in the STM researcher community, supporting
conversion and retention of customers via community building services.
and implement global go-to-market plans customized for specific regions,
especially emerging markets like APAC and LATAM.
awareness of Peerwith marketplace via relevant social media outlets (Twitter,
LinkedIn, Facebook, Peerwith blog).
primary & secondary research to derive customer insights, market trends and
the competitive landscape
Peerwith representation partners and other
customer acquisition via (publishing) partners, identifying affiliate marketing
opportunities and implementing referral marketing where possible.
Peerwith.com platform marketing
PR opportunities including press releases to promote peerwith.com.
and optimise site content for specific channel activity, to deliver an
verify value proposition through creating customer personas, conducting
customer feedback surveys and establishing customer testimonials.
input for product development based on experience/insights gained.
about science with demonstrable experience within the STM scholarly
communication and collaboration community.
worker with experience in working remotely.
of 3 years online marketing experience, including experience in social media
awareness and good networking skills, preferably with experience in a start-up
in English and ideally Spanish or Mandarin, with excellent writing and
working for a global organisation.
driven and results oriented, with solid analytical skills
Please send you CV and motivation letter to email@example.com in case you’d like to apply.